'Look Mum, one point': Why does the UK keep getting Eurovision wrong?

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The problem is that, in order to succeed, you need to 10 things to align: The right song; an artist who can sing it live, who is preferably recognisable, with a relatable story to tell; impressive staging; public support; good promotion; an advantageous place in the running order; pre-show buzz; and a pinch of good old fashioned luck.

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