Dubai has unveiled a plan to construct “high-tech-meets-retail” metropolis which is considered the largest leasable retail space globally sized 100 soccer fields.
$2 billion project in Creek Harbor of Dubai boast 8 million square feet of retail space over which is considered twice Dubai mall’s size besides being home to largest Chinatown in Middle east.
Ground floor is designed to host performances of concerts, celebrity & theater in an entertainment arena projected by 3D lighting, mapping & theatrical sound.
Families are going to be catered for with sports arena, cinema, supermarket & water park.
“Dubai Square pushes the boundaries of modern retail and leisure by drawing on next-generation technology. It is designed for the new era of customers, who are digital, connected and tech-savvy”
Features include smart fitting rooms, VIP dressing rooms with mirrors besides curated private fashion collections.
New technology will elevate the retail space’s omnichannel style – connects digital platforms with physical stores – with purchases via store counter, desktop & mobile.
Custom-designed mobile apps, radio-frequency identification & barcode scanning applications.
“The retail revolution in Dubai is moving in the right direction as they’re offering more than just bricks and mortar, it’s about the virtual world too. The demographic structure is also very attractive to retailers targeting the Middle East as there’s a very high birth rate and a young population. Approximately half of the population of the Middle Eastern countries are under the age of 25. Many of these younger consumers are affluent professionals and this presents a huge up-and-coming market for the next two decades”